Respondents in Africa were the happiest and most optimistic about the new year 2015 according to a poll conducted in Europe.
The Survey went on further to say, Happiness is on the rise globally. The survey was conducted towards the end of the year 2014 among 64,000 people in 65 countries across the World.
The market research and polling organisation WIN/Gallup found that 70% of respondents were content with their life – a 10% increase from last year.
The so called small Island of Fiji was the happiest nation, with 93% of residents expressing contentment, and Iraq the least happy with 31%.
The survey found that Africa was the happiest region, with 83% of people saying they were happy or very happy. Here in the Europe, the survey found that Western Europe appeared to be the least happy, with 11% of people classifying themselves as either unhappy or very unhappy.
Globally, 53% of those asked thought 2015 would be better than 2014.
Three-quarters of respondents in Africa were confident of an improvement, compared with 26% of those in Western Europe.
NIGERIA proved to be the most positive country about 2015 with 85% of respondents thinking it will be better whereas Lebanon was most pessimistic with just 26% saying that they believe it will be better and 52% believing it will be worse.
About the WIN/Gallup International survey:
WIN/Gallup International is the leading association in market research and polling and is made up of the 75 largest independent market research and polling firms in their respective countries with combined revenue of over €500 million and covering 95% of the world’s market.
For more than 60 years WIN/Gallup International Members have demonstrated their expert ability to conduct multi-country surveys on a comparable basis and deliver the highest quality. Their Members are leading national institutes with a profound local knowledge of research methods and techniques, statistical sources, customs and culture differences of its own country and carefully selected by the Association Board. With only one Member agency per country, Members work together on a daily basis to share knowledge, new research techniques and tools, as well as to provide the most appropriate solutions to international research projects and service our clients to the best of our abilities.
Image Courtesy – AbuS