As part of Sony Music Entertainment’s expansion across Africa, the label has announced an exclusive deal with Ycee of Tinny Enentertainment, on Friday in South Africa. The unprecedented deal will see the rapper’s first E.P,’ The First Wave’ released under the Sony umbrella. With this move, Ycee joins the likes of Nigerian superstar Davido, as part of the Sony Music family.
Michael Ugwu, General Manager, Sony Music West Africa stated “I’m extremely proud to welcome Tinny Entertainment and the amazing talent that is Ycee to the Sony Music Entertainment West Africa family. I’ve watched this team grow over the past few years and I am amazed at how they have navigated the industry to reach this stage. Ycee is the future of Hip Hop in Africa and will be front and center of SME West Africa’s strategy as we take Africa to the World.”
According to Arokodare ‘Tinny’ Timilehin, CEO Tinny Entertainment, “We are very excited about the future for both Ycee and Tinny Entertainment. This is a stamp of approval on all the hard work we have put in through the years and an indication of even greater things to come” he added.
Expressing his excitement at the deal, Ycee posted on Instagram “Great things happening, alongside Tinny Entertainment, I’m so proud to become part of the Sony Music family!!” Last weekend, Ycee was nominated in two categories; ‘Best Hip-hop’ and ‘Breakthrough Act’ thrilled the crowd with a charge performance at the MTV Africa Music Awards the MAMa’s in Johannseburg.
Oludemilade Martin Alejo, popularly known by his stage name YCEE, is a Nigerian rapper and songwriter. He rose to limelight after one of his singles titled “Condo”, which features vocals from Patoranking, earned him two nominations at the 2015 Nigeria Entertainment Awards. He was also nominated in the “Best Artist in African Pop” category at the 2015 All Africa Music Awards. YCEE is also nominated for Best Breakthrough Act & Best Hip Hop Act at this year’s MTV Africa Music Awards taking place in Johannesburg this weekend.
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About Tinny Entertainment
Tinny Entertainment officially kicked off business in 2012 with the signing of its first talent “YCEE”, who has brought nothing but good credits to the name. As a record label, Tinny Entertainment whose mission is to harness talents and produce legends is aimed at impacting the society by creating opportunities to talented individuals who don’t have the chance to exhibit their prowess. It is working on harnessing youthful exuberance in a positive direction and playing a role in the building of musical legends. It is run by Arokodare ‘Tinny’ Timilehin, who is very driven and focused on being a part of the new music era.
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About Sony Music Entertainment
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Beach Street Records, Black Butter Records, BPG Music, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Epic Records, Essential Records, Essential Worship, Flying Buddha, Fo Yo Soul Recordings, House of Iona Records, Insanity Records, Kemosabe Records, Latium Entertainment, Legacy Recordings, Louder Than Life, Masterworks, Masterworks Broadway, OKeh, Polo Ground Music, Portrait, RCA Inspiration, RCA Nashville, RCA Records, Relentless Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested in Culture and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
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