All arrangements towards the successful hosting of the Africa Fashion Reception 2019 are in top gear. As usual, this year’s events comes up at the African Union headquarters in Addis Ababa 5 – 7 September and UNESCO in Paris 1 – 2 October.
Only one designer is nominated to represent each African country by the Executive Board of the AFR. Designers who have already been approved to represent their countries are already preparing for these big events which opens international market for African designers. Participating designers are always expected to present African inspired collection with global appeal.
The Africa Fashion Reception (AFR) is a Pan African initiative. This year’s event will gather fashion icons, dignitaries, Ambassadors and media from all over Africa, in a celebration of cultural diversity expressed through the artistic fashion discipline with the proud theme ‘Africa is the New Inspiration of Global Fashion’
The Africa Fashion Reception is aimed at achieving the following objectives using the creative industry of fashion as a vehicle:
To build bridges by creating free trade and partnershipsamong fashion practitioners throughout the African continent
To attract global attention to Africa’s very rich and diversified dress culture which can be explored as a catalyst for the social economic growth of the continent’s garment/textile industry.
To expand the potential power of fashion as a tool of fighting poverty in Africa by creating wealth through the empowerment of women and youths in the various fashion vocations through training, capacity building schemes, workshops and setting up of medium/small scale businesses thereby supporting the United Nations Sustainable Development and the African Union Agenda 2063.
The AFR is packaged and organized by Legendary Gold Limited in collaboration with the African Union and UNESCO