The growth of the care industry especially in the United Kingdom is seem to be growing at a slow pace with lesser new comers and organisations providing care services. According to estimate the independent market for disabled physically challenged or older residents was worth £14.3 billion in 2015 according to LaingBuisson Healthcare Market Review.
It is with such that among the few still pulling strings is Beulah Shadrache. Beulah is South Africa born and now resides in the U.K and these is excepts from the story.
How a successful local business woman has overcome adversity to help others?
Tell us bit about yourself & what Kairos Care is all about?
My background is in the formal education sector. I was a secondary school teacher for 15 years, in South Africa and the UK, and worked as a Health and Social Care lecturer at a college in Oxford for 3 years. I started working in the health and social care sector in 2005, as a healthcare assistant, and over a period of time gained several qualifications, which helped me to progress to senior management level. After facing redundancy in 2007, I started my first training consultancy, and secured several contracts with small, medium and large enterprises, amongst others recruitment agencies; including one of the UK’s largest, charities and care homes. I also formed partnerships with other training providers. I delivered training to all health and social care staff, mostly mandatory training and updates, and some training in specialists areas such as mental health. As a trained counsellor, I have been able to help staff to gain greater insight into mental health challenges, such as schizophrenia, eating disorders, bipolar disorder, which their service users were faced with. This knowledge empowered staff to care for individuals in a more person-centred way, a way that had far better outcomes for the services users.
In 2006 I was also involved in the development of a training programme for a local authority, which was later rolled out with great success.
I started Kairos Care (UK) Limited, a training consultancy, in 2013, and in 2016 registered Kairos Care training and Recruitment Ltd. We, at Kairos Care, are involved in training health and social care staff, and placing temporary staff with care providers. We believe that empowering staff through training, and developing a skilled workforce is the answer to many of the challenges that care providers face; if staff are not trained and competent to do their work efficiently and effectively, then they will not enjoy the job satisfaction that is felt with a job well done. Those who are being cared for by trained staff enjoy greater quality of life, as, when staff are equipped to meet their needs, their wellbeing is enhanced.
We achieved Approved Centre status in August of this year, and are now approved to deliver Apprenticeships and Diplomas in Health and Social Care, as well as other HSC qualifications.
What made you start your own company?
I grew up as a daughter of a successful businessman in South Africa, though against a backdrop of Apartheid. I believe his example of running a business, which was admired and esteemed by many, motivated me to start my first business at age 14; making fudge and selling it to school friends. Sometimes things did not go as planned and I would end up with a gooey substance, which I creatively named and sold as “toffee touches”, wrapped in wax paper, with a colourful ribbon tied to it…the first sign of an entrepreneurial quality I possessed. Although I would not regard myself as having been disadvantaged economically by the status quo of the day in the country of my birth, there have been several other disadvantages in growing up in a segregated milieu. One can either allow these to destroy you, or you can gain strength from it, and use it as a springboard to propel you to greater heights and achievements, as you develop tenacity through adversity. What is great about facing challenges in life is that once overcome, you have learnt lessons you would not have learnt otherwise, develop skills who would not have, and through it all come to a greater appreciation of your ability to make a difference in the world we live in, which can be a cruel, lonely place for some. I have seen much of such cruelty in the care environment with individuals living on their own, with no family or friends to support them, often a precursor to the most horrendous abuse. On the other end of the spectrum, I have seen vulnerable individuals, who have been placed in care homes, by loving family members, who did not have the knowledge and skills to care for them, being brutally mistreated by care staff. This prompted me, instead of just talking and complaining about it, and in the process passing judgment on others, to become involved in the solution of what has now become a widespread dilemma: the most vulnerable not having their care needs met. One just has to read some of the CQC inspection reports available online, to get some idea of the scale of the problem. I recognised that as an organisation we had the potential to bring about immediate change: empowering those entrusted to care for the most vulnerable.
What are some of the key lessons you have taken from running your own business?
The most important lesson I have learnt from running a business is that one must have a passion for what you do; to ask yourself “What would I be happy to do and not get paid for it?” Too often money is a motivation to do something. We all need money, and we don’t just need enough of it, we need more than enough of it, otherwise we are not able to have an impact in the world we live in. If we only ran a business to fill our pockets, then we have missed the mark. However, if ,in running a business, we aim to meet the needs of others, such as providers struggling to get staff trained due to the limitations on training budgets, we are making a difference in the lives ofstaff, the services provision, the sector, and most importantly, the lives of those in need of care services. This has a ripple effect that impacts the lives of others we will never meet or come in contact with.
Holding on to the vision of the business can be the hardest thing to do when adversity strikes. I have found that reminding myself of why we do what we do, is the very thing that pulls us through challenging times. There is no place for complacency, one has to, continuously, look for ways and means to deliver a better services. Based on this, I am currently pursuing a BSc (Hon) in Dementia Studies, with the aim of getting involved in research into the experiences of those affected by dementia, and to find ways to support them and their carers, so that individuals can enjoy good quality of life, albeit being affected by the most life changing condition of its time. Through my personal development I am being empowered to empower others.
How would you advise someone who is looking to start their own business?
Running a business can be very challenging at times, but when it is something you are passionate about, it is very rewarding. I will suggest to anyone wanting to start their own business to ask themselves the question, “What are you most passionate about?”, “What difference can you make in a world that seems to be falling apart at the seams?”, “What do you have in your hands? What skills, what experience, what ideas come naturally to you?” We all posses a powerhouse of possibilities within us, untapped, unexplored. I believe a we take that first step to explore the possibilities, we, very often to our own surprise, come to the realisation of what we are able to do, and this in itself serves a motivation to take the next step, and before we know it, we are on a journey of success.
Given the surge of women business owners, how important do you think it is for women to start & run their own business – (Ref — https://www.ft.com/
I don’t necessarily consider whether it is a man or a woman who is in business, or starting a business. I view it from the perspective that there is another individual who has tapped into his or her potential, with the probability of impacting the lives of others, and making a difference in this world. No man is an island, everything we do has an impact on another person’s life…good or bad.