October is the month of breast cancer awareness worldwide. It is a Month when the awareness of the No 1 scourge of humanity needs to be intensified. Breast cancer continues to be the leading cancer disease afflicting Nigerian women. 1-2 in 25 Nigerian women continue to be at risk of developing Breast Cancer in their lifetime. Optimal Cancer Care Foundation (OCCF), a Non-Profit Organization has taken it upon herself to be at the forefront of raising awareness, preventing the spread, early detection when it arises and offering care, compassion and hope at the earliest possible time to members of the Nigerian public.
Over the past 4 years, OCCF has prided itself as the number one advocacy and screening center in Nigeria. She has embarked on outreaches to corporate organizations, faith-based congregations and communities across the length and breadth of the country. The Go Pink Breast Cancer Ball 2016 is the first time the Foundation is partnering with other Foundations outside Lagos, in order to create the much-needed awareness in other geographical locations across Nigeria.
The Founders of these other NGOs and Foundations happen to be Wives of Governors – First Ladies, who individually are doing fantastic advocacy work and more importantly, setting up cancer screening centers that would screen the women that have been empowered by the ongoing awareness campaigns in their respective states.
They are Dr. Zainab Bagudu of Kebbi State (MEDICAID CANCER FOUNDATION), Chief (Mrs.) Florence Ajimobi of Oyo State (ABC MEDICAL FOUNDATION), Dr. (Mrs.) Olufunso Amosun of Ogun State (UPLIFT DEVELOPMENT FOUNDATION) and Mrs. Omolewa Ahmed of Kwara State (LEAH FOUNDATION).
The Go Pink Breast Cancer Ball 2016 is hence tagged the ‘First Ladies Edition’ because Optimal Cancer Care Foundation would be partnering with the Cancer Foundations and NGOs set up by these compassionate First Ladies. The vision behind this first-of-its kind awareness campaign in Nigeria is to take the message of breast cancer and its awareness nationwide.
Optimal Cancer Care Foundation shall be working in partnership with these NGOs to further develop strategies to improve access of women to cancer screening services in their respective states and regions in the first instance, and then subsequently push the frontiers of advocacy to other states and other underserved regions. In addition, throughout the month of October, there would be a month-long Free cancer screening exercise at the OCCF screening center in Surulere – Lagos while the Pink Breast Cancer Ball, a dinner reception and fundraiser event is scheduled to hold on Saturday 29th, 2016 at the Grand African Ball Room of The Intercontinental Hotel in Victoria Island, Lagos. OCCF shall be fundraising for the new cancer screening centre we are proposing to set up for the women of Ikorodu, a sprawling and dense-populated town in the suburb of Lagos.
Major sponsors for the Go Pink Breast Cancer Ball include Intercontinental Hotel Group, Capital Oil, Wumi O Fashion House and Rexkraft Events. We understand the current economic downturn has affected the ability of several corporate organizations to participate.
With regards entertainment, we have the First Ladies of Comedy (Lepacious Bose, Princess, Helen Paul and Funke Akindele) while the First Lady of Dance – Miss Kaffy shall deliver a dance presentation. A leading and internationally-acclaimed fashion house shall coordinate a Go-Pink themed Fashion Show while the DJ for the night is one of the leading female DJs in Nigeria – DJ Schulzz while other music artistes such as Omawumi, Lamboginny, Lynxxx, OritseFemi and the Osinachi crooner – HumbleSmiths have all agreed to perform at a nominal rate in support of OCCF’s efforts in raising Breast Cancer awareness in Nigeria.
We are grateful to other celebrities, dignitaries that shall honor our invitation and gracefully walk our Pink Carpet on the night of October 29th, 2016.
Dr Femi Olaleye Medical Director, OCCF