Nominated for Best Campaign in Middle East/Africa and Global Event Activation
Dubai/ London| UAE/UK: Monday, April 9, 2018: Djembe Communications, the pioneering pan-African consultancy has been included in an illustrious shortlist at the PRWeek Global Awards 2018, including a nomination for Best Campaign in Middle East/Africa and Global Event Activation for Djembe’s implementation of the annual Innovation Prize for Africa 2017 (IPA) event held in Ghana last year.
Nicole Suter, Managing Director for Djembe Communications, commented, “We are thrilled to be nominated amongst other industry leaders. Such achievements are a testament to our work and success, demonstrating that our unique business model approach works. Operating with a single P&L across our global network is a tremendous asset for clients wherein they receive the best, fully dedicated team of communications specialists to help realize their organizational objectives. With a strong footprint in Africa now, the consultancy is also focused on serving as a hub for international companies entering the continent.”
The teams across the network worked effectively to develop the various components of the IPA Prize and ensured the event was interactive, valuable and informative for the attendees. With effective cross-border management the teams from Ghana, Morocco, Nigeria, South Africa and the UAE were able to deliver this multifaceted event and ensure that all media and social media content as well as the roadshows and high-level roundtables, focused on the need to invest in homegrown innovation. This helped to elevate the stature of the campaign and generate stronger awareness, support and participation from the onset. Ultimately, the overall strategy raised awareness of the potential power of harnessing African innovation to address the challenges faced by the region.
Djembe’s strategic approach towards IPA 2017, led to the highest number of applications (more than 2,500) of all previous editions. It also saw the highest entries by African women innovators (482 representing around 19%) of overall applications and four of the final 10 nominees were women. Additionally the consultancy successfully secured 11 tier 1 media partnerships and generating over 1,600 media hits.
The PRWeek Global Award judges noted that this was a particularly competitive year with a record number of entries being submitted. These awards highlight the industry leaders across the world, setting the standard for best-in-class PR and communications work. The award ceremony will be held in London on May 15, 2018 where industry peers will gather, network, and celebrate the winners.