NEW APP: Whatsinit? – Food ingredients and allergies app
In our increasingly processed and packaged world, food allergies, intolerances and diet-specific illnesses are on the rise. For a staggering 2 million food allergy sufferers in the UK, plus many more with intolerances, trying to avoid inflammatory ingredients can be tricky, time-consuming and stressful. So how can you be sure of what you’re eating and navigate healthily through food label confusion?
It is precisely this problem that inspired new free app, Whatsinit? Co-founder Temi Alanamu has sickle cell anaemia and partly manages her condition through good nutrition. After spending hours scrutinising labels and researching ingredients, she and husband and co-founder, Rob Renton, decided to stop asking ‘what’s in it?’ and create a practical solution, Whatsinit?
They’ve done the hard work for you. Whatsinit? helps you ensure you’re only eating the things you want and nothing else. With its dynamic food label search feature you can scan ingredients lists onto your phone in seconds, and see whether they’re safe, so-so or to be avoided.
At a glance, all food ingredients are colour-coded, with a short summary as well as a detailed description that also includes aliases, nutrients and potential minor or chronic side effects.
You can also personalise according to your individual needs, using the allergies, intolerances and dislikes function. Created in partnership with doctors, nurses, dietitians, nutritionists, trainers and naturalists, ensuring all information is accurate and up to date, this new app is set to become the top choice for eating safely on any diet and budget, and avoiding any ingredient with just one click!
Get information about ingredients and learn their aliases, nutrients and side effects.
Choose from pre-set diets ranging from lactose intolerance to nut allergies or a vegan diet.
Access the extensive food ingredients database using keyboard, camera or voice function.
Save your scanned items by date and share them at any time across social media.
Stay up to date with the latest news and trends in wellness with a lively in-app blog.
Whatsinit? app, founded by Temi Alanamu and Rob Renton, is free and available now on the App Store and Google Play.
For more information see www.whatsinitapp.com.