Lux Afrique, the first African Luxury brand in the UK brought Richmond to a stand still with charity polo game, musical festival, cultural display and top global personalities. Friday 3rd August with a moderate UK’s weather at its best, saw a draw polo game amongst selected global players which included African polo players.
The day started with networking among the ticketing guests, drinks, canapes and the beautifying of the Ham Polo club of various attires dominated by Ankara fabrics. The spirits was very high and remained so to the last minute of the closing event with music and dancing never seen before in Richmond. A carnival of joyful faces. The dressing and outfits were wonderfully displayed,
Africa at its best, mesmerising – chic, beautifully adored, colourful, loud and stronger than last as to be expected at a luxury African polo event in Europe. The event had a special vibe attached to it – building and developing the positive alternative to making Africa proud. The crowd were brilliant, professionally and culturally presented. There were also winners for the well-dressed man and woman.
The day’s game was made possible with the prayed uniquely British weather in the region of about 22 degrees and the more than 1000 fans and celebrities had a gracious outing watching and celebrating the Luxury brand’s second year game with their non-African rivals. The finest players from the continent of Africa available and others battled it out by representing “The best of Africa” against “The rest of the World”. Ham Polo Club was founded in 1926 and the only polo club in Greater London.
The moderate weather made the enthusiasm and interactions a festival outing and can be seen on the faces of attendees. The social media was not left behind in reporting the event with the hashtag #luxafriquepolo. The transmitted onto social media was having more 1000 times posts between the platforms (Facebook, Instagram and Twitter) and still counting as of the time of this report.
The formalities of the event were few remarks by the Founder Alexander Amosu and other sponsors. Nigerian and Africa top media personalities such Mr. John Momoh (CEO of Channels TV), Alistair Soyode (Founder BEN TV) were seen; also others are Lyndsey of Yanga TV, ABN TV Executives and Femi of Magazine Show. to support the event were Dawn Burler (MP Brent), Kanya of MOBO Awards, Danny Shitu amongst others.
This year’s event showcased the continual mission of the company to promote emerging up and coming teams and players championing the rapidly growing sport in Africa and providing them an avenue and platforms to compete on prestigious, British polo ground and expands their skills in today’s global competitiveness.