Unsolicited SMS: NCC Charge Consumers To Use ‘DND’ Short Code ‘2442’
The Nigeria Communications Commission (NCC) on Thursday advised telecomm consumers to make use the Do Not Disturb (DND) Short Code 2442 to stop unsolicited Text Messages.
The Executive Vice Chairman, NCC, Prof. Umar Danbatta, who gave the advise at the 79th Edition of Telecom Consumer Parliament (TCP) in Abuja, said the 2442 short code will enable consumers control the types of messages they receive.
Prof. Danbatta, explained that as a telecom industry regulator, issue of consumer protection is paramount, saying consumers is the king in the palace of market.
According to him, “this lead the commission to put in place programmes to inform, educate and protect the consumer of telecom services and one of such is the Telecom consumer Parliament.
“The forum provides a unique opportunity for tripartite meeting of the regulators, operator and consumers to discuss pressing issues affecting the industry in general and consumer specifically. Proving the platform for consumers to express their views freely and state their expectation from the regulator and the service providers.
“We are aware, following the barrage of complaints on the menace of unsolicited messages, the commission swayed into action by mandating the activation of the 2442 short code to enable consumers control the types of messages they receive.”
In his presentation, the Chief Executive Officer of ICT Derivatives Ltd, Mr. Ayoola Oke, who called for total compliance with the DND shot code said, the DND is to regulate unsolicited SMS for a particular service which a subscriber consider as disturbing.
Mr Oke, said the code provides freedom of associating or opting out from any specified messages.
According to him “some consumers desire e-marketing and e-marketers need to advertise so they advertise through service providers by sending SMS.
“DND code 2442 is targeting messages that are unsolicited. Some SMS contains web address, that a consumers’ may click unknowingly and are charged for, that can undermine the security of consumers.
“NCC is to regulate without frustrating E-commerce and businesses that really of service providers to advertise on. The 2442 mechanism allows consumers to control SMS, telemarketing they receive from service provider into their devices. What you want to receive or what you don’t want to receive.”
He however, urged consumers to specify the SMS they want to opt out.
Service providers who entertained questions from consumers at the event include Airtel, Globacom, MTN, Etisalta, Ntel, among others.