To Further sustain efforts in demonstrating its commitment to strong partnerships to encourage responsible consumption of alcohol, the management of the Nigerian Breweries has signed a memorandum of understanding with the Federal Road Safety Corps on the “Don’t Drink and Drive” safety awareness campaign with the specific aim of educating the Nigerian motoring public on traffic hazards associated with drunk-driving.
Speaking during the formal endorsement of the partnership, the Managing Director Nigerian Breweries, Mr. Nicolaas Vervelde said the that the Don’t Drink and Drive campaign which has entered its 7th year , is an important part of the company’s sustainability journey tagged Brew a Better World, noting that Brew a Better World strategy helps identify ways to contribute positively to the planet and society such as protecting water resources, reducing carbon emissions and sustainably sourcing of raw materials.
He stressed that the Don’t Drink and Drive Campaign is one of the ways they can give back to the society as part of their vision of winning with Nigeria, adding that since its launch in 2008, they have held 27 rallies in major cities across the country. “Let me use this opportunity to thank the Federal Road Safety Corps for being a great partner in executing the Don’t Drink and Drive campaign.
According to him, this year’s edition of the campaign will include public enlightenment sessions at motor parks in four cities across Nigeria namely Port Harcourt, Lagos, Onitsha and Makurdi. He added that there will also be a capacity building workshop for officers of the FRSC and leadership of National Union of Road Transport Workers. Stressing that they anticipate that messages communicated through these avenues will further enhance awareness of
road safety and encourage positive changes in drivers’ behaviour in relation to alcohol consumption.
Responding after the formal investiture of the Mr. Vervelde as Honorary Special Marshal, the FRSC Corps Marshal Boboye Oyeyemi recalled that “past studies have shown that alcohol-related road crashes remain a major global issue over the years and because the phenomenon can be averted if necessary precautions are taken , stakeholders have continued to create adequate awareness on the dangers of driving under the influence of alcohol.